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Feb 12, 2026
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SHORT
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Budweiser APAC earnings missed; Asahi reported Japan sales down 11% in Jan; Heineken announced job cuts (7% of workforce) due to slumping demand. Multiple major global brewers are reporting the same data point simultaneously: consumers are drinking less alcohol. This signals a structural shift (health/sobriety) or a cyclical crunch (inflation), leading to revenue contraction across the sector. SHORT/AVOID the Alcohol/Brewing sector. A sudden rebound in consumer discretionary spending or successful price hikes offsetting volume declines. |
Bloomberg Markets
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